Apart from making their presence known in the workforce, an increasing number of millennials (dubbed as people born between 1980 and the early 2000s) are now taking over as parents in all parts of the world. According to a 2015 US Census Bureau data, approximately one in five mums is a millennial, and they now account for almost 90% of the 1.5 million new mothers in the country within the last year.
While they might be little sisters and cousins of people from the Gen-X era, the way they live and raise their kids varies vastly. For instance, millennial mums regard technology and social media as a way of life, and are known to opt for more relaxed parenting styles.
To know more about what goes on in the lives and minds of this group of mums, do check out these interesting facts about millennial mums and see how many of these traits you can relate to:
1. They are well-educated
Worldwide statistics in recent years have revealed that most millennial mums are graduates who hold well-paying jobs. Many of them have also outpaced their male counterparts when it came to career progression.
2. They are connected 24/7
As a whole, mums in this generation grew up during a time when the Internet was a huge part of their daily life. So, it should not come as a shock that millennial mums (or most mums today in general) are a highly connected bunch. The results of the Asian Digital Mum Survey 2015 revealed that mums in Singapore use an average of three social media accounts, namely, Facebook, Instagram and Youtube – and 67% spend one to six hours on the Internet daily for work. This is truly a huge shift in behavioural pattern compared to a decade ago.
3. They are active online users and turn to each other for advice
While baby boomers turn to experts and their parents for parenting wisdom, millennial mums are twice as likely to turn to Google for advice and tips. In addition, studies also suggest that millennial mums consult their peers for advice, as they prefer to trust a friend rather than some generic authority.
On average, most of them interact with other mums online once a week to share information. They are also 20% more likely to use online communities to get advice on everything from the best diaper brands to insurance plans and recommended childcare and infant care services.
From creating social media accounts for their children at birth to adopting more relaxed parenting styles, check out the rest of the facts on millennial mums on the next page.