MindChamps PreSchool Wins the 2015 Influential Brands Top Brand & Top Franchise Brand Awards (Pre-school Education Category)
The achievement affirms the commitment of MindChamps towards its shareholders (including Singapore Press holdings) and stakeholders in lifting the standards of education
Singapore, 6 November 2015 – MindChamps PreSchool has been accorded the 2015 Influential Brands Top Brand and Top Franchise Brand awards under the pre-school education category and was recognised as a Top Asian Influential Brand in Singapore.
MindChamps received the awards at the “Celebrating Entrepreneurship and Brand Leadership in Asia” event held at InterContinental Hotel today. The said event was organized by Brand Alliance, an award-winning and multi-disciplinary brand consultancy and whose research arm is Influential Brands. This is the second consecutive year which MindChamps PreSchool has won the Influential Brands Top Brand award and it is the first time that it was accorded the Influential Brands Top Brand Franchise award, which was introduced this year.
Brand Alliance determined MindChamps PreSchool as a winner of the Influential Brands Top Brand award based on research gained from field consumer insights since 2013, analysis of branding qualities, social listening and brand impact on consumers through face-to-face and online surveys conducted with more than 4,000 consumers to assess brand favourability and top-of-name recall.
Moreover, MindChamps PreSchool was determined a winner of the Influential Brands Top Franchise Award by Brand Alliance due to its success it achieved for using franchising as a tool for business expansion as well as being a top consumers’ preferred brand based on the findings derived from the various consumer research methods mentioned above.
MindChamps’ Chief Marketing Officer, Executive Director, Singapore and Group General Manager, Ms Michelle Peh (2nd from left), receiving the Influential Brands Top Brand award trophy at the “Celebrating Entrepreneurship and Brand Leadership in Asia” event
MindChamps Founder, Group CEO and Chairman, Mr David Chiem, was amongst 30 successful entrepreneurs who was featured in the recently published Influential Brands book entitled “Influential Brands: 30 Singapore Brand Leaders”. The feature write-up of him in this book contains deep insights of his philosophy towards education and explains how he had applied his philosophical ideas and leveraged on the power of branding and franchising to build up the reputation and stature of the MindChamps brand.
In emphasising the importance of branding and his philosophy towards nurturing pre-schoolers, Mr David Chiem said: “In education, branding is critical – it’s all you have. The foundation of MindChamps is based on teaching children about respect and confidence. Being a successful citizen of the 21st Century requires us to act with 100% respect, but zero fear. When a child has this – as well as a great relationship with learning – in their pre-school years, they will do well, because when they go to school, if there is something they don’t understand, they will not be afraid to ask.”
The achievement affirms the commitment of MindChamps towards its shareholders (including Singapore Press holdings – who has a 22% shareholding stake in MindChamps’ PreSchool division) and stakeholders in lifting the standards of education, especially for young children. Moving forward, MindChamps will be looking into expanding the number of preschool centres abroad and running Chinese preschool centres in Singapore. It recently opened such a centre in Tampines which offers to impart its proprietary preschool curriculum to pre-schoolers using Chinese as the primary medium of instruction.