MindChamps PreSchool – From Ground Zero to Market Leader – (and now as an associate of SPH) goes to the world!

MindChamps PreSchool, established in 2008 by the MindChamps Group, in Singapore, has grown rapidly to take the number one market share for a pre-school in the premium range. With a total of 31 MindChamps PreSchools and MindChamps Reading & Writing centres strategically located nationwide, it is now poised to go global.

“It has always been our vision to take MindChamps PreSchool to the world, and in the process of building our brand, we have been very strategic in selecting the right partner. After years of contemplating this, I’m glad to share that SPH is that partner. We share the common vision of bringing a world-class early childhood education approach from Singapore to the world,” said Mr David Chiem, founder and Group CEO of the MindChamps Group.

Of Chinese descent, Mr Chiem went from fleeing the Vietnam War as a boat refugee, to growing up in Australia without a word of English, to creating the number one market share leader (premium pre-school brand) in Singapore within 5 short years. It was his father who inspired him to pursue his passion in education; “There’s only one thing I can give you that no one can take from you, and that is your education.”

Mr Chiem’s subsequent successes is the result of his exemplary mindset – the Champion Mindset as uncovered by world renowned neuroscientist Professor Emeritus Allan Snyder (Centre for the Mind, University of Sydney). The Champion Mindset is the cornerstone of MindChamps educational philosophy and pedagogy; it is incorporated into all aspects of the MindChamps curriculum.

Right from the beginning, it had always been the vision of Mr Chiem to make a difference in the lives of children by establishing MindChamps as a leader in early childhood curriculum. With its 10 years of extensive research and development of enrichment programmes for children in Primary School to tertiary level, MindChamps was able to synthesise and distil its findings into a ground-breaking pre-school education approach – ‘The MindChamps Way’.

MindChamps PreSchool Milestones

  1. When MindChamps PreSchool was launched in 2008, it achieved the distinction of being the first pre-school to be fully booked within 3 months and with 150 students on the waiting list.
  2. MindChamps PreSchool also broke convention when 22 of its franchise licences were bought before the opening of its first centre. In recognition of this outstanding achievement, MindChamps PreSchool was featured as the cover story in Asia Franchise magazine (2008).
  3. In 2011, the breakthrough literacy programme – MindChamps Reading & Writing was launched. Within a year, the programme was incorporated into the MindChamps PreSchool curriculum. A multi-media division was also formed to produce more than 200 electronic reading and phonics books at a cost of more than $3.5 million to be used in class and at home by parents and children. This innovation has made MindChamps the first and only early childhood education provider to produce proprietary electronic reading and phonics books.
  4. MindChamps PreSchool expanded rapidly and within 5 years, it was selected as Winner, Franchisor of the Year in 2013 by the Franchising & Licensing Association, making it the overall winner at Singapore’s top franchising award across all industries.
  5. In 2014, MindChamps PreSchool received the internationally renowned Superbrands mark of distinction in the categories of early childhood and enrichment programmes.
  6. Also in 2014, from an independent nation-wide survey of more than 3,000 respondents conducted by Brand Alliance, MindChamps PreSchool was selected as the Top Influential Brand in Singapore under the category of pre-school education

Mr Alan Chan, Chief Executive Officer, Singapore Press Holdings, said: “SPH is pleased to partner with MindChamps in the pre-school business. The pre-school education market in Singapore offers good investment fundamentals and growth opportunities in the long term. MindChamps PreSchool is well-positioned with its proprietary teaching methodologies and management system to meet the demand for pre-school and enrichment programmes both in Singapore and abroad.”

SPH invests $12 million for stake in MindChamps preschool

Mr David Chiem, founder and chief executive officer of MindChamps Preschool, with children at the pre-school’s branch in Paragon on Nov 28, 2013. Singapore Press Holdings has bought a stake in the pre-school and enrichment provider. — PHOTO: ST FILE

SOURCE: Singapore Press Holdings (SPH)

SINGAPORE – Singapore Press Holdings (SPH) has bought a stake in preschool and enrichment provider MindChamps Holdings.

This marks the media company’s first investment into the education business.

SPH told the Singapore Exchange in a statement on Aug 20 that its unit has paid around $12 million in cash for 110,000 shares in MindChamps Preschool (Worldwide).

That works out to a 22 per cent stake in the firm, which operates and franchises early childhood education and enrichment programmes, SPH said.

– See more at: http://www.straitstimes.com/news/business/companies/story/sph-invests-12-million-stake-mindchamps-preschool-20140820#sthash.GCKf6z3g.dpuf

Singapore’s only Olympic Gold Medallist becomes MindChamps Brand Ambassador!

Yip Pin Xiu winning the gold medal at the 2008 Beijing Paralympics (picture courtesy of Singapore Disability Sports Council)
Yip Pin Xiu winning the gold medal at the 2008 Beijing Paralympics (picture courtesy of Singapore Disability Sports Council)

Yip Pin Xiu, National Paralympic Swimmer who is Singapore’s first and only Olympic* gold medallist said, “I identify strongly with the MindChamps’ philosophy of nurturing the Champion Mindset in every individual. It is the Champion Mindset that has helped me overcome my disability to achieve my dream of an Olympic Gold Medal.”

Pin Xiu realised the hopes of the entire nation by winning the gold medal at the Beijing 2008 Paralympic Games. Afflicted with muscular dystrophy, a syndrome that slowly breaks down her muscles as she grows older, Pin Xiu defied convention to pursue her love for swimming. She has gone on to win numerous medals in major international swimming competitions.

Pin Xiu is also a recipient of prestigious awards including the Meritorious Service Medal BBM in 2008, the Junior Chamber International’s 10 Outstanding Young Persons of the World award in 2011, and the Singapore Women’s Hall of Fame in 2014.

“Pin Xiu is truly a Champion whom we should all be proud of. According to the research findings of Professor Emeritus Allan Snyder who studied the lives of global giants from Mandela to Branson, Pin Xiu possesses the three ingredients that make a Champion,” said Mr David Chiem, Founder and Group CEO of MindChamps.

“The first ingredient of a Champion is the abhorrence to being ordinary. Pin Xiu shared that while growing up, a lot of people discouraged her from trying to get into the national swim team. She said that the more they told her not to do it, the more she wanted to prove them wrong.

Yip Pin Xiu with MindChamps Founder and Group CEO Mr David Chiem
Yip Pin Xiu with MindChamps Founder and Group CEO Mr David Chiem

“The second ingredient of a Champion is the courage to challenge conventional wisdom. Pin Xiu was told that with muscular dystrophy, the more she exercised, the worse her condition would become. She said that she would rather do something that she enjoys and live life the way she wants, than to live a really long life and not enjoy it. Today, her muscles are growing stronger and she has stopped seeing doctors who discourage her from being active physically.

“Thirdly, Champions overcome adversity and even failure to achieve their dreams. According to Pin Xiu, she had to overcome her disability classifications (ranking of athletes based on level of disability) which became lower as her condition deteriorated. She did not let it affect her; in fact, it only spurred her on to continue to push towards achieving her dream,” said Mr Chiem.

With her Champion Mindset and ever-growing list of achievements, Pin Xiu is a shining beacon of inspiration to her peers and fellow citizens of all other ages. Currently studying Social Sciences at the Singapore Management University, Pin Xiu is looking forward to participating in the 2016 Paralympics in Rio, Brazil.