MindChamps receives Promising Brand – Singapore Prestige Brand Award 2008

11 November 2008, Singapore – Today MindChamps received the Promising Brand Award at a press conference jointly organised by the Association of Small and Medium Enterprises and Lianhe Zaobao. Mr David Chiem, Founder, Chairman and Group CEO was on hand to receive this prestigious award. The Singapore Prestige Brand Award recognises and honours up-and coming promising brands that have been established between 3 to 8 years in Singapore and those that have developed and managed their brands effectively through various branding initiatives.
“To us at MindChamps, branding right from the beginning has really been everything and 40
percent of our turnover, really goes into the entire process of building who we are. There are
some other key areas apart from advertising and marketing, but building the entire team culture, to me that is the brand,” replied Mr Chiem when asked what his secret to branding

was. Having received this award has further validated MindChamps success in terms of brand
concept, brand development and brand performance. “Through sound branding, businesses
have an opportunity to differentiate themselves from their competitors,” remarked Mr Lawrence Leow, President of ASME. MindChamps is truly honored to be inducted into this
prestigious and elite circle and will continue to deliver on its brand promise as well as
meeting and exceeding the expectations of its clients here in Singapore and internationally.

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